I was first introduced to the #UnfairAndLovely hashtag, movement, and social campaign by a dear friend of mine on Facebook. As soon as I read the title, I was thrilled to have my skin tone represented in a beautiful way that is spreading worldwide. I didn’t read the article right away because I was beginning to have flashbacks of how I have experienced backlash for my dark skin from friends, strangers, and white men. But before I share those stories, I must acknowledge the women that have brought this conversation and recognition to the forefront.
If you haven’t traveled to India or any other South Asian country, then you might not be familiar with the beauty supplies that are advertised and sold in every beauty store and drug store. These products are created to perpetuate the shaming and the ideal view of beauty that lighter is better, more desirable, and can create a better life with more privileges and opportunities. The bleaching creams are made to lighten women’s skin tone, body hair, nipples, and even vaginas. Not to mention, dark skin men are also targeted with their own beauty line of bleaching products. One of the main companies that sell their products in India is called Fair and Lovely.
The woman in charge of bringing awareness and dark skin back to the global definition of beauty is Pax Jones. She wanted to ‘”combat colourism and the under-representation of people of colour in the media. We were trying to challenge the way colourism permeates our lives,’ Ms Jones told the BBC over the phone from Austin.” Jones created a photo series of her South Asian classmates, sisters Mirusha and Yanusha Yogarajah (seen below) back in December. Since then, women have contributed their stories of how they experienced colourism, felt ashamed, have been humiliated and dehumanized as a result of their dark skin not being seen as beautiful.
I have always noticed that dark skinned Indian women were rarely in movies, on magazines covers, or in the media light. If they were, then photo shop was part of their makeup. I even see it here with African America/ Black actresses being lightened up with special effects before going to print.
I have read some stories of my South Asian sisters and how they have been constantly reminded that their dark skin is not beautiful. I am sad to say that I can relate. Although I grew up within a white family, I wasn’t told to stay out of the sun or that I would have a hard time finding a husband, but I have experienced many jokes from my dear friends while growing up. Did I ever go to my parents to talk about it. No, I didn’t. I felt that they wouldn’t understand nor know what to tell me that could help bring back my self esteem. As a result of the mocking I would receive at school, I chose to stay out of the sun, I chose to lift my head up a little bit higher in pictures, and at times I chose to join in on the laughs.
Those jokes are not what really hurt the most. I remember crushing on a white classmate in high school and admitting to him how I felt. His exact words are something I will never forget, “we could never date because you are too dark.” I was heartbroken. A guy that I just got done making out with just told me that my skin tone was the reason that we could not be together. Something so little, yet such a big part of my life’s experiences that cannot be changed stood in the way of someone wanting me. That’s when I knew that I would experience this world in a completely different way.
My shame and practices subsided a few years later. I began to find pride in my dark skin due to getting compliments and just saying, “fuck it!” I began laying out in the sun more often in hopes that I would get darker. Let me tell you though, even me minding my own business, soaking up the sunlight and enjoying the heat on my body still doesn’t keep me from hearing hurtful comments. I remember just last summer, I took a day trip to the beach and as I was sitting there reading a book in the sun, a white old man had the courage to come up to me and ask me why I’m laying out in the sun because I’m already dark enough. Really? Now I have a limit on how dark I can be. I was shocked to hear such a comment from a complete stranger. He followed his insult with a compliment, but the damage had been done already.
What’s done is done but the scars are still present. I wanted to share my experiences and the fact that being part of a white family doesn’t necessarily give me a safe place to express these experiences or provide a reflection that states that dark skin is beautiful, therefore I have looked for acceptance out in the world.
On the flip side, it was brought to my attention that an old photo of me was shared on a Facebook page, Not Fair, Very Lovely. I’m glad that I have been part of this worldwide recognition and social campaign. This is not the first campaign to recognize dark skin as also being beautiful, and I hope it’s not the last.
I stand with all my South Asian sisters that have been dehumanized for their beautiful, dark and lovely skin!